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Powersports Retailers can Share the Love with Customers, Vendors, Business Associates, and Friends

Looking for the Ultimate Valentine Message? Send them a Revive Your Ride! E-Card

2013 Revive Your Ride! Valentine's Day Ecard

IRVINE, Calif., Jan. 15, 2013 – Just in time for Valentine's Day, the Motorcycle Industry Council has a sweet treat for member companies and retailers: a free, animated e-card that reminds customers and friends to celebrate Valentine's Day.

"Who needs chocolate? The best Valentine's Day present for the rider in your life is something that fuels his or her passion for riding," said MIC Vice President, Aftermarket Programs, Cam Arnold. "Treat that special someone to a free Revive Your Ride! E-card. It's the perfect way to remind them that when it comes to motorcycle gear, apparel, parts, accessories, and service, you have what they need."

"Plus, it's a cute Valentine's Day message with the couple riding off happily ever after," Arnold continued. "We expect the card will be sent to loved ones to make sure husbands, wives, girlfriends and boyfriends get the "hint" that there is still time to find the perfect Valentine's gift that will Revive Your Ride!"

The MIC invites dealers to take advantage of this free e-card to share Valentine's Day greetings with customers, vendors, business associates, and friends. Part of the industry's Revive Your Ride! Campaign, the e-card can be viewed and downloaded here. The MIC will also create free, personalized versions that include the dealership name. Requests for personalized e-cards should be emailed to ryr@mic.org.

Revive Your Ride! was created and is funded by the aftermarket members of the Motorcycle Industry Council specifically to build excitement for two-wheeling and to bring the riding community back to the many retailers of motorcycles, ATVs, side-by-sides, service and aftermarket parts and accessories. The Revive Your Ride! Spring Promotion begins April 15 and runs through June 30. Retailers will find complete program information and promotional materials at www.mic.org/reviveyourride.

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, MIC seeks to support motorcyclists by representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment firms, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at http://www.mic.org. Visit Revive Your Ride! at www.mic.org/reviveyourride.

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The Motorcycle Industry Council (MIC) is a not-for-profit, national trade association representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV parts and accessories and members of allied trades, located in Irvine, California.