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MIC Home / Dealer Resources
Motorcycle Rider Training and Safety Awareness Programs

The Motorcycle Safety Foundation (MSF) and its funding members have developed the MSF Dealer Loan Program in an effort to offer cost-effective rider training to new and re-entry motorcycle riders. Your local rider training site needs your support to continue this valuable service. The MSF is a national not-for-profit organization sponsored by the US distributors of BMW, Ducati, Honda, Kawasaki, Suzuki and Yamaha motorcycles.

Why should you loan bikes to the program?

What else can you do to support rider training?

Call the MSF national offices for more information.


Why should you loan bikes to the program?

  • Manufacturers offer incentives to help offset your costs.     
  • Graduates of the program tend to buy the brand used at the course.     
  • 35% of all students purchase a motorcycle after taking the course.     
  • The course is usually a major influence on the decision to buy a motorcycle.     
  • Successful dealers nationwide are taking the training route to sales.     
  • Generates word of mouth awareness of your genuine concern for your consumer’s well-being.

The MSF needs your help to preserve the existing market and to ensure the success of your local market. Click on the names listed below to learn more about their dealer incentive programs.


What else can you do to support rider training?

  • Donate riding apparel such as boots, helmets, gloves and jackets.     
  • Create awareness by informing your customers of the street, off-highway and ATV safety training programs in your area.     
  • Remember to fax your ATV Rider Training Certificates to the ATV Safety Institute at 800-786-3323.     
  • Let the ATV Safety Institute know if you have land available (approx. 150’ by 200’) for holding off-highway motorcycle and ATV rider safety training courses. Call 800-786-5559 and tell them you would like to donate land.


Call the MSF national offices for more information.

Dealers, please keep the following numbers on hand for your customers, and don’t forget to fax your ATV rider training certificates to 800-786-3323.
  • To find, and enroll in, the local on-highway MSF rider safety course call MSF’s automated response line at 800-446-9227.     
  • To find, and enroll in, the local off-highway rider safety course call 877-288-7093.     
  • To find, and enroll in, the local ATV Safety Institute rider safety course call 800-887-2887.     
  • To find your local ATV safety instructor or off-highway motorcycle safety coach please call 800-786-5559.

The Motorcycle Industry Council is a not-for-profit national industry association with offices in Irvine, California, and Washington, D.C. The MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and others with a commercial interest in the industry. The MIC name originated in 1970, but the association has existed under other names since 1914.

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